Moments of Consumption

As the creative director, I sought to translate the brand’s abstract floral world into lived-in, authentic, indoor-scenes. My approach to the technical aspects of the content capture afforded maximum flexibility and longevity of final assets without sacrificing visual integrity. The end product was an elegant display of simple composition variations, dual-frame capture, and strategic use of talent.

Shown below is a selection of the 40 final deliverables across 9 occasions and 5 skus.