Thematic Image Library x Creative Director

Perrier Jouët needed brand imagery that could flex across its biggest consumer moments: weddings, summer, holidays, gifting. Without it, the website and social channels lacked the contextual imagery needed to build connection and drive sales.

I led the creative direction and strategic planning for a thematic image library designed to make every occasion feel distinct and intentional. Each set, styling choice, and product placement was directed to capture the mood of its moment while staying true to the brand's identity. Strategic planning around set and product pivots kept the shoot efficient within a tight budget, without limiting creative range.

The result: 40 final deliverables across 9 occasions and 5 SKUs, giving the brand a distinctive, occasion-driven visual library.