Campaign Creative x Art Director

Coming out of an isolating 2020, Coppertone needed to reignite sales as consumers were ready to reclaim life outdoors. I built the brand's platform, Find Your Sun, to capture that shift in spirit: a renewed hunger to get back outside. Visually, the campaign centered on a match cut treatment, carrying viewers from scene to scene with the same action repeated across different environments, so the energy of one moment flows seamlessly into the next. A dynamic type treatment moves with the scenes, amplifying that sense of motion and joy.

Coppertone

I brought the idea to life at scale: 2 cities, 8 locations, and 30 cast members, producing 4 hero films, 70 short-form videos and resizes, 418 stills, 4 PDPs, and 25 digital banners. The result was a cohesive ecosystem, from hero film to shelf, designed to move consumers from consideration to conversion. It reinforces Coppertone's place as the most trusted name in sun protection.