The Mix

Team Building x Creative Director / Strategist / Organizational Architect

The Mix is Pernod Ricard's internal creative agency. North America needed to be built from the ground up: brands across the portfolio relied heavily on external agencies and were struggling to keep pace with launches or maintaining consistency across 35+ visual identities. I was brought in to grew the team from the ground up to 38, leading creative vision from concept through adaptation work across a group of up to 18. Nearly all adaptation work moved in-house, reducing reliance on outside agencies and improving speed to market.