The Mix

Team Building + Systems Development x Creative Director • Strategist • Organizational Architect

The Mix is Pernod Ricard's internal creative agency & I came in to be build the North American team from the ground up. Brands across the portfolio relied heavily on external agencies and were struggling to keep pace with their evolving needs locally. Over my five years, nearly all adaptation work moved in-house, reducing reliance on outside agencies and improving speed to market across 35+ brands.

Dashboard

As part of building the North American extension of The Mix, I directed the visual styling for the briefing platform, applying existing brand standards and incorporating simple instances of motion. This gave requestors an engaging space to submit briefs, and designers a cohesive experience for accessing briefs, projects, and assets.

Digital Asset Management

Global access and archiving of assets support seamless briefing, delivery, and creative consistency. For Pernod Ricard, we partnered with Bynder to brand the platform and streamline the user flow and asset tagging, supporting users across the organization.