Strategic Planning x Strategist

Frilliance, an early-stage brand, was expanding into Walmart without a strategic foundation to support that growth. Immediate retail needs were pulling focus, with no plan for the brand systems that would support Frilliance long-term. I took the brand through the case for building a brand book grounded in strategy, then mapped a plan that paralleled immediate retail needs with long-term brand development, so neither had to be sacrificed for the other. The deliverable was a strategic plan proposal that made the case for investing in brand systems early, demonstrating the thinking, planning, and advocacy needed to set Frilliance up for sustainable growth beyond its Walmart launch.

Frilliance